v. 23, n. 3 (2018)

Julho - Setembro

Editor Chefe: Prof. Dr. Gustavo Quiroga Souki

Sumário

Artigos

THE ROLE OF PERCEIVED VALUE AND TRUST TO RAISE CONSUMER SATISFACTION: AN ANALYSIS IN THE MOBILE TELEPHONY SECTOR
Vinicius Zanchet Lima, Antonio Jorge Fernandes, Michele Alban, Sabrina Martins Fernandes, Daniela Baggio
PDF
1-13
THE SENSORIAL STIMULI’S IMPACT WHEN PURCHASING FEMININE PERFUMES: THE BRAND EQUITY’S CONSTRUCTION BY THE SENSES AND EMOTIONS
Cid Goncalves Filho, Juliana Hollerbach, Hans Rudiger Kaufmann
PDF
14-31
EVALUATION OF THE BUSINESS ENVIRONMENT FOR USE OF INFORMATION IN THE DEFINITION OF BUSINESS STRATEGIES
Frederico Cesar Mafra Pereira
PDF
32-53
PERCEPTIONS OF BRAZIL'S COUNTRY IMAGE AFTER THE BRIC’s RUSH
Ivanete Schneider Hahn, Flavia Luciane Scherer, Clandia Maffini Gomes, Ana Paula Perlin, Maria Carolina Serpa Fagundes Oliveira
PDF
54-70
TRINTA ANOS DE ANÁLISE MULTIVARIADA DE DADOS NO CAMPO DA GESTÃO ESTRATÉGICA: UMA REVISÃO SISTEMÁTICA
Kelly Carvalho Vieira, André Luiz Paiva, Luiz Marcelo Antonialli, Joel Yutaka Sugano
PDF
71-91


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